About Cambridge Investment Research

CIR, or Cambridge Investment Research, is a business strategy advisory firm founded in 2002. CIR specialises in business intelligence, opportunity prioritisation and the route to value through value flows, confidence and options. Over 3250 senior executives, entrepreneurs, investors, innovators have taken part at over 30 CIR events since 2002.

CIR Team

Nick Coutts


Nick has been a CIR Strategy Consultant since 2008. Nick provides expertise in segmentation, the route to value, service design, opportunity prioritisation. As VP Global Distribution Channel Strategy for the multinational giant, IBM, he was responsible for the development and the effective use of distribution channels for IBM globally, which then contributed to turning this large company around. Nicholas has a degree in economics taken at King's Cambridge in 1975-1978. He is based in London.

justin hayward

Justin Hayward


Justin is the founder director of CIR. He specialises in delivering business intelligence, assembling high-level project business strategy teams, building value networks and structuring conferences and their focus marketing. He is a theoretical physicist by training, taking advanced degrees MMath, and PhD from Cambridge University. He was the only PhD student of Professor Stephen Hawking beginning in 1991. He worked at Deutsche Bank from 1996-2000 as a relative value analyst, and took an MBA from Cambridge Judge Business School in 2000/1.


Peter Sharratt

MA, DipArch (Cantab), MSt.(IDBE), FRSA

Peter has over 25 years strategy consulting and project delivery experience, specializing in policy and regulatory development, strategic planning and design in infrastructure and property. He trained and practiced as an architect before becoming global Director of Energy and Sustainability Services for WSP and latterly as Director in Deloitte, where he set up and led the City Solutions advisory team. He works with a number of investors and developers in logistics infrastructure. He is a visiting Professor to the University of Westminster and is a Fellow of the Royal Society of Arts.


Alan South

MA M.Eng

Alan has 30 years direct experience of bringing new ideas to life with the last 8 years in a high growth energy business. Executive development delivered from the perspective of an active senior executive. Alan’s teaching and thinking is informed by his work with leading academics, but critically is underpinned by his continuing career as an executive. He is currently responsible for innovation, technology and strategy at a leading UK company. Alan has deep, practical expertise in turning new ideas from a sketch into business and regularly advises.

justin hayward

Maya Stancheva


Maya has been with CIR as event executive and market researcher since 2006. Maya welcomes CIR executive delegates front of conference and is adept at handling cloud-based event tools and systems. She has a Master's Degree in finance. She is married and based in Cambridge.

jacqueline garrido

Jacqueline Garrido

Jacqueline has been with CIR as research assistant since May 2015 working on Cambridge Graphene Days 2015 festival of events and training for consultancy sales. Jacqueline has a Master's Degree in engineering. She is married and based in Cambridge.