CIR, or Cambridge Investment Research, is a business strategy advisory firm founded in 2002. CIR’s team aims to enable you to transform your customers and your business. CIR specialises in business intelligence, value network building, focus marketing, opportunity prioritisation and routes to value. CIR defined High Value Manufacturing in a report in 2002 and founded the HVM conference series. CIR created the original Cambridge tech cluster marker map in 2006, now available as a mobile app: SliceMap. CIR founded the Smart-tech conference series in 2007. Over 3000 senior executives, entrepreneurs, investors, innovators have become CIR conference delegates since 2002.

CIR Team

justin hayward

Justin Hayward


Justin is the founder director of CIR. He specialises in delivering business intelligence, assembling high-level project business strategy teams, building value networks and structuring conferences and their focus marketing. He is a theoretical physicist by training, taking advanced degrees MMath, and PhD from Cambridge University. He was the only PhD student of Professor Stephen Hawking beginning in 1991. He worked at Deutsche Bank from 1996-2000 as a relative value analyst, and took an MBA from Cambridge Judge Business School in 2000/1.

justin hayward

Mike McCreary


Mike has been a CIR advisor since 2004. Mike creates value for CIR customers in the areas of high value manufacturing, particularly in electronics, micro and nanotechnology and instrumentation. In 1992, Mike joined Aeroflex (formerly IFR and Marconi Instruments) as Manufacturing Director. After his role as Manufacturing Director, Mike was appointed as Managing Director in 2000, with an engineering-heavy staff numbering 800.

justin hayward

Nick Coutts


Nick has been a CIR Strategy Consultant since 2008. Nick provides expertise in segmentation, routes to value, service design, opportunity prioritisation. As VP Global Distribution Channel Strategy for the multinational giant, IBM, he was responsible for the development and the effective use of distribution channels for IBM globally, which then contributed to turning this large company around. Nicholas has a degree in economics taken at King's Cambridge in 1975-1978. He is based in London.

justin hayward

Maya Stancheva

Maya has been with CIR as a conference manager and market researcher since 2006. Maya welcomes CIR executive delegates front of conference and is adept at handling cloud-based event tools and systems. She has a Master's Degree in finance. She is married and based in Cambridge.