Category Archives: Experience economy

Graphene Value Network

by Nicholas Coutts MA and Justin Hayward PhD MBA

Everything we do – research, development, testing, manufacturing,
investing, selling – is part of a value network. Understanding what
the value network looks like and how it may be changing can be
very beneficial in terms of helping to protect or increase the value
received or offered as changes occur. For example, Cambridge
Investment Research (CIR) developed a value network map of the barriers to adoption and use of a new and potentially very enabling & high value functional material: graphene (see Figure). The map shows 17 stakeholder types from the areas of: industry, investor, government, standards bodies, academic institutions and the taxpayer (who ultimately funds public and some private research and development).

graphene-value-network (PDF – all rights reserved CIR Ltd)

The map was developed during a one-day masterclass with participants from industry, professional services and academic backgrounds. The purpose of this value network analysis is to identify the barriers to the adoption and use of graphene by some of the different stakeholders in order to develop approaches to lowering or removing as many obstacles as possible. Lowering or removing barriers should speed the growth of applications for graphene. These can be reduced by the provision of services, and hence service design has an important role in speeding
up the growth of application. The map also shows flows between
stakeholders with an arrow to indicate the flow direction. The flows can be money, product, information, or services, or combinations of one or more of these.

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Image Above Courtesy of FlexEnable Ltd, Cambridge

Needs and expectations
The arrows can also be indicators of the needs and expectations of a
stakeholder. For example, one of the stakeholders – the materials
supplier – expects the standards body to provide standardisation and certification. Without such information, which is a service required by the materials supplier of the standards body, the materials supplier’s ability to supply may be limited and hence the growth of applications for graphene could be stunted.
On the CIR value network map of barriers to adoption and use of graphene, this is shown as a very high (VH) barrier to adoption based on the view of the experts in the group that contributed to the map’s development.
Development Preparation of the map is straightforward. A table of all stakeholders is created. The needs and expectations of each are discussed and agreed.
A description of the barrier and the direction of flow are noted. The impact of these needs and expectations in terms of barriers to adoption and use are then assessed on a simple scale from being a ‘very high’ barrier to very low’ barrier, and this is noted. The resulting updatable table is uploaded to a dynamic software suite on the Cloud. The software then generates the dynamic map with the data.
The map can be used to analyse and assess the role and importance of the stakeholders in terms of their connections to others.
Priorities
These data then help the understanding of priorities for action to be taken that will lower or remove the main barriers. This understanding of priorities, underpinned by a rigorous analysis of the value network by expert participants in a group of organisations or a single company, can then be converted into a short summary of recommendations. This can be for an executive, a management team, or the group of organisations.
An increasing number of leaders are coming to understand the use and importance of value network dynamics, and some now consider it to be sufficiently important and take responsibility for maintaining an up-to date, dynamic value network map both for the present and for the future on a senior management level.

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If you would like to join a Leader’s MasterClass – if you believe it falls to you in your organisation to drive forward strategy and monetisation of GRMs – then please do approach CIR for info or booking +44 1223 303500 (direct) for the MasterClass on 5 November 2015 in Cambridge as part of the Cambridge Graphene Technology Days 2015 festival of events including business conference, expo of tech, new lab tours and dinner.

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Image Courtesy of Haydale plc Lead Sponsors of Cambridge Graphene Technology Days 2015.

 

August News – Cambridge GrapheneTechDays 2015

We welcome you all!

Who Should Attend? 

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Why attend? Pricing

Sponsors & exhibitors marketing | Click for detailed info and pricing

Sponsor Credits: Haydale plc (Lead) FlexEnable (Co-Lead) CGC (Co-Lead) Marks & Clerk LLP (Gold)

The Cambridge Graphene Tech Days 2015 is a leading festival of events over two days for networking and learning more about the latest advances in commercialising Graphene and related materials  in sectors such as electronics, displays, energy storage, composites, packaging, aerospace & defence and automotive.

Airbus & BP will give new presentations on the challenges for Graphene Solutions Providers in their set of industries and will be joined also by other global conglomerates.

The special programme of events will be held mainly in Cambridge’s newly-opening Graphene Building: with an exhibition of technology and tours of new labs as well as a media event, conference and a fine Hall dinner. The expert-led MasterClass covering the value network srtructure and barriers & application prioritisation offer enormous added value to corporate executive leaders.

Introduction from Dr Justin Hayward, CEO of CIR and Co-Director of Cambridge Graphene Days 2015
It is an honour to have the chance to bring together such excellent industrial and entrepreneurial growth companies in the graphene and GRM sector with Cambridge University and its new Graphene Centre Building Hub. Cambridge is perhaps the top global university across all key measures such as teaching and research. It is also home to a burgeoning technology cluster. Great companies have been born & grown to billions in the 25 years that I’ve lived here, but now multinationals also regularly come to have a base in Cambridge to find excellent research, engineering & coding staff, partnerships with top academics and other outsourcing and learning with many other players offering services in the tech cluster. I look forward to an inspiring couple of days of events.

Ray Gibbs, CEO of Haydale commented ”The Cambridge hub is one of the pre-eminent places to go for the highest quality science and application skills. As a leading technological solution provider to this rapidly evolving market sector it made great sense to support this centre of excellence covering graphene and related nano materials, . We believe the conferences and workshops at the Cambridge Graphene Days will showcase the adoption and use of the graphene materials in real products. Haydale’s functionalised graphene technology already is providing ground breaking benefits to organisations involved with composite materials, conductive inks and next generation battery technology”.

Chuck Milligan, CEO, FlexEnable commented ”The relevance of graphene and graphene-like materials to flexible electronics for displays and sensors is clear, and we are proud to be co-sponsors of the Cambridge Graphene Days event – and the opening of the Graphene Building in Cambridge. We believe that our unique manufacturing processes for flexible electronics, together with the exponential growth expected in the flexible display and IoT sensor markets, provide enormous opportunity for this exciting class of materials.”

Professor Andrea Ferrari added “We are very much looking forward to our Cambridge Graphene Technology Day on the 5th of November, when we will showcase industrial applications of graphene and related materials. We are also excited to be hosting high value manufacturing-oriented meetings on the site of the Cambridge Graphene Centre”

To learn more about the Cambridge Graphene Technology Days 2015 please visit http://www.hvm-uk.com/graphene2015

Book now!

Who should attend Cambridge Graphene Days 2015? 5-6 November

Booking online | Info | Why attend? Please call Maya on +44 1223 303500 for help booking and service.

Top 12 Reasons

1 Anyone with an interest in traction of business involving Graphene and GRMs

2 Anyone wishing to understand barriers to adoption and use of Graphene & GRMs

3 Anyone on a science and technology watching brief for Graphene and GRMs

4 Anyone with a startup or entrepreneurial idea for Graphene or GRMs

5 Anyone with business problems to solve that might be influenced or helped by Graphene or GRMs

6 Those wishing to understand the full uptodate and prioritised range of applications and those nearer to and further from market

7 Anyone wanting to get an IPR landscape & investment level update for Graphene and GRMs

8 Anyone wanting to meet new industrial and business entrants into the Graphene and GRM areas

9 People wanting to build quality networks or ecosystems in this set of fields

10 Sector specific players seeking to access solution providers

11 Solutions providers seeking to understand customer pull in a range of sectors

12 Those in related areas of technology such as nanotech, IoT, cleantech who wish to see the potential and synergies with Graphene and GRMs

Booking online | Info | Why attend? Please call Maya on +44 1223 303500 for help booking and service.

FlexEnable named Co-Lead Sponsor of Cambridge Graphene Days 2015

FLEXENABLE Ltd, a leader in development and industrialisation of flexible organic electronics, has announced its decision to co-sponsor the Cambridge Graphene Days 2015 (5-6 November).

The greatest graphene and GRM business event in the world in 2015.

“Perhaps the greatest graphene and GRM business event in the world in 2015.”

The Cambridge Graphene Days 2015 is a prime festival of events over two days for networking and learning more about the latest advances in commercialising Graphene and related materials  in sectors such as electronics, displays, energy storage, composites, packaging, aerospace & defence and automotive. The special set of events includes a program of events to be held mainly in Cambridge’s newly opened Graphene Building, with an exhibition of technology and tours of labs as well as a media event, conference and dinner at King’s College. Uniquely, leaders will discuss in a structured masterclass, the value network for graphene and GRMs and how barriers to adoption and use can be removed with services and networks.

Chuck Milligan, CEO, FlexEnable commented ”The relevance of graphene and graphene-like materials to flexible electronics for displays and sensors is clear, and we are proud to be co-sponsors of the Cambridge Graphene Days event – and the opening of the Graphene Building in Cambridge. We believe that our unique manufacturing processes for flexible electronics, together with the exponential growth expected in the flexible display and IoT sensor markets,  provide enormous opportunity for this exciting class of materials.”

Professor Andrea Ferrari added “We are very much looking forward to our Cambridge Graphene Technology Day on the 5th of November, when we will showcase industrial applications of graphene and related materials. We are also excited to be hosting high value manufacturing-oriented meetings on the site of the Cambridge Graphene Centre”.
For further information on development and industrialisation of flexible organic electronics please visit www.flexenable.com. To learn more about the Cambridge Graphene Days 2015 please visit http://www.hvm-uk.com/graphene2015

With over a decade of experience, IP development and technology awards, FlexEnable works together with customers to drive innovation across flexible sensors, smart systems and video-rate displays. FlexEnable‘s proven technology platform enables new mobile products, wearables, surface displays and imaging systems.

Cambridge Graphene Days event-set, available as a package via CIR here below, include:

a. MASTERCLASS – this includes media event and dinner at King’s College & is CPD Certified (day 1)

b. MEDIA EVENT & TOURS of LABS  – with Cambridge University “CEO” & Vice Chancellor, Professor Leszek Borysiewicz FRS FRCP (day 1)

c. EXHIBITIONS of real graphene and GRM technologies (both days)

d. 3rd CIR GRAPHENE BUSINESS CONFERENCE – (day 2) Chaired by Professor Andrea Ferrari, Head, Cambridge Graphene Centre, Chair, Graphene Flagship – Fantastic Panel & Speaker Lineup.

Haydale plc are confirmed Lead Sponsors of #CGD15. All takes place in the BRAND NEW CAMBRIDGE UNIVERSITY GRAPHENE BUILDING with lab tours available throughout the two days of events.

Book now!

Who should attend Cambridge Graphene Days 2015? #CGD15 | 5-6 November

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Cambridge Graphene Days 2015 | #CGD15 | 5-6 November 2015
For the full brochure, please call or email CIR at 01223 303500 (UK) and jacqueline@cir-strategy.com
Who should attend?
  1. Anyone with an interest in traction of business involving Graphene and GRMs
  2. Anyone wishing to understand barriers to adoption and use of graphene & GRMs
  3. Anyone on a science and technology watching brief for G and GRMs
  4. Anyone with a startup or entrepreneurial idea for G or GRMs
  5. Anyone with business problems to solve that might be influenced or helped by G or GRMs
  6. Those wishing to understand the full uptodate and prioritised range of applications and those nearer to and further from market
  7. Anyone wanting to get an IPR landscape & investment level update for G and GRMs
  8. Anyone wanting to meet new industrial and business entrants into the G and GRM areas
  9. People wanting to build quality networks or ecosystems in this set of fields
  10. Sector specific players seeking to access solution providers
  11. Solutions providers seeking to understand customer pull in a range of sectors
  12. Those in related areas of technology such as nanotech, IoT, cleantech who wish to see the potential and synergies with G and GRMs

Booking is open at http://www.hvm-uk.com/graphene2015/register

or please call +44 (0)1223 303500 for Maya, Justin or Jacqueline for options to sponsor, exhibit-speak, exhibit, attend this exciting festival of events over 2 days at the opening of the new building for the Cambridge Graphene Centre.

The CIR Team & the CGC look forward to greeting you 5-6 November in Cambridge, UK for CGD15.

Justin, Maya, Jacqueline, Nicholas

The Value of the Smart Systems Summit 2014 1-2 October London IoD

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This is a special summit culminating 7 years of smart systems conferences within various segments

We form media partnerships with those who can extend our reach further

We are a strategy consultancy rather than an event organiser following instructions

We specialise in market research, using contact referrals and social media to obtain top speakers year after year

The value is in the bringing together of industry leaders beyond your own lists, with government and other academic groups

Our databases are large, from 12 years of conferences with 3,200 delegates

Network with industry innovators to create and develop critical new business collaborations and to exchange knowledge

Minimize risk by keeping up with technology developments – where is the industry going

Bring in cross-over engineering situations that might lend valuable ideas to work already being done

The spice of high level events in the capital, a greater chance of serendipity in networking

We’re bringing together top people from no fewer than 21 conferences in Cambridge and Oxford on these topics – so it’ll be a unique group, not the same people

If communications are important to you, this will be a well-covered conference in social media and in print

It will quickly generate a legacy website and slides for the site Slideshare, which are looked at by delegates and referred to others over time, something which builds over a long period

Gain industry recognition for yourself and your company through speaking, roundtable participation

For buyers – what new systems, products and services are there to buy?

It’s a prestigious venue – one of the best in the UK

It’s in a central location easy to reach from all directions –  In the capital, in exciting West London, near parliament.

Book now via this link

Top 4 Reasons Why the Public Sector Shouldn’t Build Tech Networks

If a service is renderable by people working in a particular industry, then why and when should government compete with those providing this service?

Take the case of industry conferences. The current situation in technology industries in the UK is that government events are very common, often very cheap or free, and nearly always in competition with or to the detriment of those in the private sector providing this service. It is quite possible now to go almost exclusively to government run conferences. This has the effect of devaluing the them along with the other, private sector events. In finance, this used to be called in the jargon: “trashing the market”.

Yes, these are sometimes outsourced back to the private sector. But the message is there to business people, academics, venture capitalists, entrepreneurs and so on, that a conference or event costs nothing and is to be funded by taxpayers. So the cost of hiring the venue, the catering for lunches, dinners, breaks etc, the staff to organise the conference and the “je ne sais quoi” that goes into doing the research, having the idea, structuring and finding participants – all of that – costs nothing to those who go for the “cheap seats” of subsidised government events. Often, those events actually involve further attempts to stay away from the reality of the marketplace and actually obtain grants for research be it product or market.

Is all this healthy?

If for some unknown reason an industry cannot muster someone to step forward and set up an “industry association” and the same person or another to offer conferences and networking events etc for the industry…well… it would be a very unusual and unsociable industry.

But what if it costs too much?

What does that mean “costs too much”? Marketing is a value-creator or realiser, essential alongside innovation. Again, the providers of events find this out reasonably quickly and will make efforts to use cheaper venues, reduce on costs etc until a format is found. Different events providers will come up with different pricing matrices which in theory will enable all categories to choose which events to attend – and that will be a a useful subset of possible experiences that fits with the pocket and risk-taking & rewards obtained of the particular individual or company.

Is this really lacking across all tech sectors so that we need online social network and physical leadership from government for such, across the board?

I leave this for discussion. But a few points can be made:

1. Governments are not good at strategy, leading industries*

2. Governments are not there to run events (there are other things to do with those resources)**

3. It is more efficient and cheaper to sponsor a private sector event to encourage it

4. It is more effective to let the private sector lead its business and marketing activities***

*Why should government be any better or safer with experience services related to those industries?

So (from 3.) a key question for this blog entry is: why do government agencies run events rather than just sponsor, exhibit at and attend and learn from private sector events rather than running and outsourcing their own?

**They may need to regulate industries, but that is a different function.

***This has the benefit of allowing the private sector to lead, and has much less distortive effects on the whole service economy, and also frees up funds and resources for government to work with.