by Nicholas Coutts MA and Justin Hayward PhD MBA
Everything we do – research, development, testing, manufacturing,
investing, selling – is part of a value network. Understanding what
the value network looks like and how it may be changing can be
very beneficial in terms of helping to protect or increase the value
received or offered as changes occur. For example, Cambridge
Investment Research (CIR) developed a value network map of the barriers to adoption and use of a new and potentially very enabling & high value functional material: graphene (see Figure). The map shows 17 stakeholder types from the areas of: industry, investor, government, standards bodies, academic institutions and the taxpayer (who ultimately funds public and some private research and development).
graphene-value-network (PDF – all rights reserved CIR Ltd)
The map was developed during a one-day masterclass with participants from industry, professional services and academic backgrounds. The purpose of this value network analysis is to identify the barriers to the adoption and use of graphene by some of the different stakeholders in order to develop approaches to lowering or removing as many obstacles as possible. Lowering or removing barriers should speed the growth of applications for graphene. These can be reduced by the provision of services, and hence service design has an important role in speeding
up the growth of application. The map also shows flows between
stakeholders with an arrow to indicate the flow direction. The flows can be money, product, information, or services, or combinations of one or more of these.
Image Above Courtesy of FlexEnable Ltd, Cambridge
If you would like to join a Leader’s MasterClass – if you believe it falls to you in your organisation to drive forward strategy and monetisation of GRMs – then please do approach CIR for info or booking +44 1223 303500 (direct) for the MasterClass on 5 November 2015 in Cambridge as part of the Cambridge Graphene Technology Days 2015 festival of events including business conference, expo of tech, new lab tours and dinner.
Image Courtesy of Haydale plc Lead Sponsors of Cambridge Graphene Technology Days 2015.