Tag Archives: Built Environment

Programme Lineup for Smart Homes 2013 Cambridge, 5 November

The 8th Smart Homes & Cleanpower Conference 2013 Expo (SHCP13 | Bookings) will take place at Buckingham House Conference Centre, Murray Edwards College, Cambridge University CB3 0DF on 5 November 2013, and the forum will discuss the above questions in pleasant and relaxed modern conference surrounds. An excellent lineup of speakers has been arrayed covering a unique range of related topics. Generalise & thrive!
Smart Homes Conference 2013 – 5 November Cambridge

Opening Session – Connected Intelligence, Water, Energy, Things
10:00 Justin Hayward, Director, CIR Strategy, Introduction
10:05 John Riley, Head, Digital Policy Alliance, Chairman’s Opening Remarks
10:10 Bryan Lawrence, Solutions Marketing Manager, ARM Ltd Lead Sponsor
Empowering your home: realizing efficiency, comfort and security
10:25 Robert Brunbäck, CMO, Telenor Connexion AB
The Smart Home: from Vision to Reality
10:40 Ian Ellerington, Head of Innovation, DECC
Energy Innovation Programme
10:55 Steve Kaye, Head of Innovation, Anglian Water, Gold Sponsors
Innovations in water
11:05 Panel with Chair, & Marco Pisano, ESCO, followed by coffee break
Session 2 – iWATER – Water Technologies
11:40 Linda Berkshire, Anglian Water
Water & customer experience
11:50 Laurie Reynolds, Director, Aquamatix
Connecting the Water Industry to the Internet of Things
12:00 Adam Burrows, I2O Water
Under Pressure: advanced management technologies
12:10 Marcus Fowler, Tynemarch
Hands to the pump: total control software
12:20 Paul Glass, Anglian Water
In-house displays & devices for water
12:30 Panel with Steve Kaye, Head of Innovation at Anglian Water
13:00 Rapid Innovation Pitches CIR Strategy & Venture Partners
13:10 Lunch and joint networking with HVM Graphene Stream
Session 3 – iHEAT – Homes Energy & Technology
14:00 Graeme Hodgson, Project Manager, Hitachi Europe, Gold Sponsors
Strategy for  Smart Communities
14:15 Andy Nowell, Technical Director, Sentec Ltd
Home Energy metering
14:30 Andy Heaton, CEO, EnModus Ltd
Connectivity in the smart home – Winner Takes All or Horses for Courses?
14:40 Russell Haggar, CEO, Xsilon Ltd – Dependable M2M & Case Hanadu
14:50 Chris Wright, Founder, Moixa Energy – Distributed systems: time shifting DC & lighting load
15:00 Panel with Graham Ford, Mansion Partners & Tea break
Final Session – Smart Homes & IoT Entrepreneurship
15:40 Adam Gould, CEO, ARM Sensinode
Introduction to IoT for Smart Homes
16:00 Amir Chaudhry, Founder, Nymote.org
Dumb homes, smart people: generational systems for IoT
16:10 Ben Kott, CEO, EnergyDeck Ltd
A Powerful platform to reduce energy cost
16:20 Usman Haque, Founder & CEO, Umbrellium Ltd
Empowering smart citizens
16:40 Pilgrim Beart, Founder Director, AlertMe
Smart Homes At Scale
17:00 Plenary panel with John Riley, Head of UK Gov Digital Policy Alliance, then Chair Summary
17:30 Networking Drinks

8th Smart Homes & Cleanpower Conference 2013 Expo (SHCP13 | Bookings)

Please call us on 01223 303500 for bookings or more information.

iHeat, iWater, iWaste: all together now!

The HEAT Conference has been running since 2007 annually and you can join it via here. Each year it has covered a different set of topics within home energy technologies, including solar PV, lighting, passivhaus & MMC. This year is the exciting turn of iHEAT or intelligent heating systems for smart home/building automation.

The aim of this private-sector led conference, which is sponsored by global chip designer ARM Holdings plc, MNC Schneider Electric, fast-track SME AlertMe Ltd and startup accumulator tank company Galu Ltd, is to show how to optimise and automate heating so that consumers who have shown themselves to be less than engaged with esoteric dials and displays, can now live their normal lifestyles in the safe knowledge that they are spending as little as possible on heating, and emitting the least possible carbon for that lifestyle. What could be simpler and more to the point?

So come to Cambridge University, CB3 0DF, on 13 November at 09:30 to see how this is done! With 6 years of successful gatherings under this heading, and a clear and coherent aim for the 2012 edition of iHEAT, it is a conference to enjoy and relish.

What is more is that this year, in order to complete this cleantech series that began in 2007, there will be a separate conference, led inter alia by Anglian Water, WIN and UKWIR, called iWater & iWaste 2012. Registration is at the same site here, as iHEAT above. As these names suggest, the topics will cover core cleantech areas of how new water technologies and product innovations can help enable water utility buyers to improve their services to consumers and businesses.

Led by Anglian Water, half of the day will be devoted to another related core cleantech issue of waste-as-resource. Waste-to-energy (W2E) or energy from waste (EfW) will be covered in one session, another will look into more general closing of loops, reuse and resource efficiency, and how profits can be made in so doing. A final panel will look at how the sectors of water, waste and energy can learn from each other in coming up with significant and infrastructural level change. Examples could be the application of communications standards from electrical metering systems to gas and water, new types of gas being directed into the grid, and industrial symbiosis.

Networking between the two conferences will be joint, with a combined exhibition and buffet lunch.

The date for the iHEAT, iWATER and iWASTE Conferences is 13 November 2012 at Cambridge Universiry CB3 0DF. Book now for the conference at www.cir-strategy.com/events/register or you can book at 01223 303500.



Top 10 Actions for Marketing Sponsorship

0. Sort out a budget, which you have some flexibility on

1. Prioritize events to sponsor from a researched list – do you want a massive trade show or time to develop relationships or some of both? Optimal full day conferences for relationship development range from 60 – 140 people. Simply finding people on the list when the list is much over this, can be tough (unless you chat with registration early on and locate a colleague with them).

2. Sponsor early, pay early – the organisers will be clearer what the event budget is, and they market you cumulatively over time to good effect. Simplifying processes can help.

3. If not near the priority list, say “no” clearly and early to sponsorship teams on the organiser’s side – it’ll save you and them time. Remember that in the case of your being a lead or main sponsor of a conference, dropping out may mean the conference will be dropped, fine if that’s what you want, but doing so very early on helps everyone involved.

4. Send the event organiser your logos, bios, synopses, materials, press releases early – there’s more chance they will get used, and in a better position and size, and be seen by more people.

5. Take up your included delegates – if not, why not invite potential customers or partners? Send names early. Most organisers will enable you to swap out those who have had to reschedule themselves elsewhere. If it is hard to contact included delegates yourselves, why not ask the organisers to do so on your behalf? They have incentives to making that work well.

6. Take up that stand! If you are offered a stand position, this can be a great way of improving credibility, leading people from a speaking slot back to talk with your colleague at the stand, and indeed to enable that person to have a series of good business leading conversation. Agusta Helicopters recently took over half a billion dollars worth of orders at a 2012 show! Imagine the cost of not having had a presence that day! In many cases having a stand is not much more expensive than paying the delegate fee.

7. Make sure the organisers are mentioning you on e-shots and any business social network pages for the event – this gives viral reach, especially if you are launching a product or have interesting news.

8. Measure the event: choose your measures – what would make the conference attractive? Write these down and see what happened. Some of this will be qualitative, but you can still judge that too! And be realistic: a financial option to buy something often costs around 10% of the asset itself. So if you are paying £5,000 and there is a 10% chance you will generate £50,000 or more worth of business, then this is worth it. Often, the stakes are much higher yet the sponsorship level tends to flatten off, so it can be a great bet. As with all probabilistic things, doing it more than once will tend to even out and confirm the value; one-offs sometimes do not work out.

9. Influence! Actually tell the organisers what you want in the programme and what kinds of people you want to see there. They can actually target if you tell them early enough. This can also improve the coherence of the programme, and increase your influence. You are missing out if you’ve paid for a high level sponsorship that includes this and you don’t take it up, and on the other hand, you may have gone for lower level sponsorship and still be able to influence the programme and delegate list.

10. Iterate: sometimes you won’t get business directly out of the first event. You may want to invest in a series of events in order to measure value properly. One long running experienced marketing sponsor once said: “If I’m still talking to 2-3 potential customers I met at the conference 6 months later, then it was worthehile”. This is more realistic for most businesses than “I expect to make a return of 100 times the sponsorship fee within 6 months”. Although, for some, that is possible – it depends what your business is!

Upcoming conferences:

#SGCP 14 June 2012 4th Smart Grids & Cleanpower 2012 Conference Cambridge

#HVM2012 14-15 November 2012 10th Anniversary High Value Manufacturing Conference 2012 Cambridge