It has come to my attention that one or two people feel that there are too many conferences happening. I believe there is a limit, but that the opposite is still true by some margin.
Some people choose to live in hotels. They do so as it gives them a great level of service, a low hassle life and a freer, less cluttered one. They can focus on the high value stuff. Well, of course they must have a budget! But one can see the attraction. They can be incredibly productive and flexible. Entrepreneurs who can, might well do so as often as possible.
Now what about conferences? Yes, conference organisers should take a very careful look at what others are doing where possible and think of the audiences rather than compete and try to kill off their competitors. That is silly. It destroys value. It looks bad. People see it – all is so transparent.
With a little differentiation, there is huge value to be added. Choices but not choking. The calendar looks excellent and coherent across providers of events be they conferences, breakfast briefings, evening drinks networking, speed-dating, investor champagne box pitching, seminars, summits, workshops and so on. Some are like “movies” – polished and even legendary. Many others are like TV shows – little and often, not so memorable, usually.
In this situation of having a differentiated, coherent calendar across event organisers, you have choice. And for the “hotel users” there is the option to be phenomenally productive. Conferences and other events can be massively productive days for those who are good at networking, using high level meetings and absorbing new information and analysis. So it is worth becoming a better networker and conference goer. Remember the positive externalities of doing so? It’s good for you, and it’s good for the others as you prolifically make connections for yourself and others, and then reap back the referrals. You are up, you feel good, you’re meeting new people, you’re getting to know those you already met, and you are getting things done and moving forward – all without being in the office – that’s increasingly the way!
So I would say there aren’t enough “high time events”. Not enough summits and conferences. Not well-enough arrayed events even in “sexy sectors”. And it’s headed in one direction – the experience economy is growing, so get used to it! The analogy with living in a hotel is of going to a much higher number of events whether they be free or paid for (you get what you pay for and invest in, by the way).
So “live in hotels”. Plan, choose and go to more conferences: take more uptime, build those productive places into your work: get out there more, get more mobile and less tied to an office, and be uber-productive!