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Graphene Value Network


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August News – Cambridge GrapheneTechDays 2015

We welcome you all!

Who Should Attend? 

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Why attend? Pricing

Sponsors & exhibitors marketing | Click for detailed info and pricing

Sponsor Credits: Haydale plc (Lead) FlexEnable (Co-Lead) CGC (Co-Lead) Marks & Clerk LLP (Gold)

The Cambridge Graphene Tech Days 2015 is a leading festival of events over two days for networking and learning more about the latest advances in commercialising Graphene and related materials  in sectors such as electronics, displays, energy storage, composites, packaging, aerospace & defence and automotive.

Airbus & BP will give new presentations on the challenges for Graphene Solutions Providers in their set of industries and will be joined also by other global conglomerates.

The special programme of events will be held mainly in Cambridge’s newly-opening Graphene Building: with an exhibition of technology and tours of new labs as well as a media event, conference and a fine Hall dinner. The expert-led MasterClass covering the value network srtructure and barriers & application prioritisation offer enormous added value to corporate executive leaders.

Introduction from Dr Justin Hayward, CEO of CIR and Co-Director of Cambridge Graphene Days 2015
It is an honour to have the chance to bring together such excellent industrial and entrepreneurial growth companies in the graphene and GRM sector with Cambridge University and its new Graphene Centre Building Hub. Cambridge is perhaps the top global university across all key measures such as teaching and research. It is also home to a burgeoning technology cluster. Great companies have been born & grown to billions in the 25 years that I’ve lived here, but now multinationals also regularly come to have a base in Cambridge to find excellent research, engineering & coding staff, partnerships with top academics and other outsourcing and learning with many other players offering services in the tech cluster. I look forward to an inspiring couple of days of events.

Ray Gibbs, CEO of Haydale commented ”The Cambridge hub is one of the pre-eminent places to go for the highest quality science and application skills. As a leading technological solution provider to this rapidly evolving market sector it made great sense to support this centre of excellence covering graphene and related nano materials, . We believe the conferences and workshops at the Cambridge Graphene Days will showcase the adoption and use of the graphene materials in real products. Haydale’s functionalised graphene technology already is providing ground breaking benefits to organisations involved with composite materials, conductive inks and next generation battery technology”.

Chuck Milligan, CEO, FlexEnable commented ”The relevance of graphene and graphene-like materials to flexible electronics for displays and sensors is clear, and we are proud to be co-sponsors of the Cambridge Graphene Days event – and the opening of the Graphene Building in Cambridge. We believe that our unique manufacturing processes for flexible electronics, together with the exponential growth expected in the flexible display and IoT sensor markets, provide enormous opportunity for this exciting class of materials.”

Professor Andrea Ferrari added “We are very much looking forward to our Cambridge Graphene Technology Day on the 5th of November, when we will showcase industrial applications of graphene and related materials. We are also excited to be hosting high value manufacturing-oriented meetings on the site of the Cambridge Graphene Centre”

To learn more about the Cambridge Graphene Technology Days 2015 please visit http://www.hvm-uk.com/graphene2015

Book now!

Haydale Named Lead Sponsor for Cambridge Graphene Days 2015

Haydale Ltd., a leader in the development of enhanced graphene and nanoparticulate materials, has announced its decision to sponsor the Cambridge Graphene Days (5-6 November 2015).

The Cambridge Graphene Days is a prime event for networking and learning more about the latest advances in commercialising Graphene and related materials in sectors such as electronics, displays, energy storage, composite, packaging, aerospace & defence and automotive. The festival of events includes a program of events to be held mainly in Cambridge’s new Graphene Building, with an exhibition of technology and tours of labs as well as a media event, conference and dinner at King’s College.

Ray Gibbs, CEO of Haydale commented ”The Cambridge hub is one of the pre-eminent places to go for the highest quality science and application skills. As a leading technological solution provider to this rapidly evolving market sector it made great sense to support this centre of excellence covering graphene and related nano materials, . We believe the conferences and workshops at the Cambridge Graphene Days will showcase the adoption and use of the graphene materials in real products. Haydale’s functionalised graphene technology already is providing ground breaking benefits to organisations involved with composite materials, conductive inks and next generation battery technology”.

Professor Andrea Ferrari added “We are very much looking forward to our Cambridge Graphene Day on the 5th of November, when we will showcase industrial applications of graphene and related materials. We are also excited to be hosting high value manufacturing-oriented meetings on the site of the Cambridge Graphene Centre”

For further information on leading edge functionalised graphene application solutions please visit www.haydale.com or contact Haydale Ltd. on +44-1269-842946 / info@haydale.com.

To book to join and learn more about participating in the Cambridge Graphene Days #CGD15 please visit http://www.hvm-uk.com/graphene2015

Haydale , based in South Wales, UK and housed in a purpose-built facility for processing and handling nanomaterials, is facilitating the application of graphenes and other nanomaterials in fields such as inks, sensors, energy storage, photovoltaics, composites, paints and coatings. Haydale has developed a patent-pending proprietary scalable plasma process to functionalise graphene and other nanomaterials.

Cambridge Graphene Days #CGD15 please visit http://www.hvm-uk.com/graphene2015

National Competencies & CIR Conferences 2013

The competencies of UK industry as identified by the top institute for manufacturing in the UK, the IfM, are covered by the conferences in HVM and Cleantech in 2013.

CIR is offering a passport for the year, which costs £520 and will enable access to 4 all-day high-quality conferences throughout the year, beginning with Smart Grids & Cleanpower on June 5 and going on to a water-based general Cleantech Conference iWATER & HVM Disruptive on November 5. The typical cost to attend a single conference is £325, and conferences of this type are attended for around £900/day in certain quarters in London, so that this year pass is great value.

In particular, energy generation, management and storage are covered at Smart Grids and Cleanpower, with the themes “Grid of Things” and “Transition Technologies” respectively.

Along with iWATER and HEAT & SHIFT later in the year on 5 November, these cleantech conferences cover business and market growth and the issues of scarcity of energy and other resources.

The second broad category competence mentioned by the IfM is that of competitiveness, efficiency and effective manufacturing systems. This broad area is covered on November 5 at HVM Disruptive – a follow-up to the successful 10th Anniversary HVM Conference in 2012. In particular, the role of government in industry is considered. But the main focus will be on disruptive technologies.

Sectors to be covered across the HVM conference are:

  • materials: composites and coatings (inks, adhesives etc)
  • nanoelectronics, photonics, devices, sensors,
  • energy & storage – as we saw
  • biotech applications

More agile methods, such as 3D/additive printing will be covered on November 5 in connection with the new material graphene. These along with the experience economy represent a whole paradigm shift for sustained growth in Western economies.

The whole area of “Smart” through “embedded, connected intelligence everywhere” is covered in the cleantech events on smart grids (June 5), industrial (clean)power generation (June 5), water tech for smart homes and factories (Nov 5).

Building new business models to realise superior value networks is a core competence of CIR Strategy, which organises this year’s series of HVM and cleantech conferences in the Golden Triangle of Cambridge, London and Oxford.

CIR espouses the understanding of value networks rather than supply chains and is expert in advising on these and in designing conferences to bring together the relevant stakeholders in a value network. The rigorous method behind much of this is called “Routes to Value”.

CIR believes that there is excellent growth to be obtained in Western, mature economies that are faltering and growing much more slowly than developing markets. This additional growth and value can be added through service design so that customers can buy and use products and services more easily, and in a more engaging way. This leads to the more developed experience economy. A series of experience services can be called a transformation. Transforming your clients is a goal that all businesses in the UK should be looking to achieve. Doing so would engender the kind of growth that we have seen elsewhere in the world over the last 10-20 years and make a great number of lives in the West and elsewhere better.

Therefore, all five strategic themes within the IfM report for the TSB in 2012 are covered by the HVM and Cleantech Conferences by CIR in 2013. A passport for just £520 can be obtained for executives seeking to go on this journey in 2013, building knowledge, connections and doing business.

CIR very much looks forward to seeing you at the conferences on June 5 and November 5, 2013.

You can sign up for a 2013 HVM and Cleantech passport up to 31 March 2013 by calling us at 01223 303500 or emailing events@cir-strategy.com. Or you can book directly for a specific conference here (buy tickets).

 

 

A Century of UK Government Spending

Charts:

UK Total Government Spending 1910 – 2012 – Percentage of GDP

UK Total Government Spending 1910 – 2012 – in 2012 Pounds Sterling and scaled up for population increase to 2012 levels.

UK Government Spending on Welfare/”Benefits” 1910 – 2012 – Percentage of GDP

UK Government Spending on Welfare/”Benefits” 1910 – 2012 – in 2012 Pounds Sterling and scaled up for population increase to 2012 levels.

UK Government Spending on Education 1910 – 2012 – Percentage of GDP

UK Government Spending on Education 1910 – 2012 – in 2012 Pounds Sterling and scaled up for population increase to 2012 levels.

UK Government Spending on State Protection (Police, Fire, Courts etc) 1910 – 2012 – Percentage of GDP

UK Government Spending on (Police, Fire, Courts etc) 1910 – 2012 – in 2012 Pounds Sterling and scaled up for population increase to 2012 levels.

UK Government Spending on Defence 1910 – 2012 – Percentage of GDP

 

Example:

UK – Breakdown of Government Spending

1910

Pensions = 0%
Healthcare = 0.4%
Education = 2.3%
Welfare = 1.0%
Defence = 2.9%
Safety (police etc) = 0.5%
Transport (trains, roads etc) = 2.7%

Total Government Spending 1910 = 15% of GDP

2013

Pensions = 8.5%
Healthcare = 7.7%
Education = 5.9%
Welfare = 7.2%
Defence = 2.8%
Safety = 1.9%
Transport = 1.1%
Interest on Debts = 2.7%
“Accounting adjustments” = 1.5%

Total Government Spending 2013 = 42% of GDP

Source: http://www.ukpublicspending.co.uk

Analysis of data: CIR Strategy.

Top 10 Actions for Marketing Sponsorship

0. Sort out a budget, which you have some flexibility on

1. Prioritize events to sponsor from a researched list – do you want a massive trade show or time to develop relationships or some of both? Optimal full day conferences for relationship development range from 60 – 140 people. Simply finding people on the list when the list is much over this, can be tough (unless you chat with registration early on and locate a colleague with them).

2. Sponsor early, pay early – the organisers will be clearer what the event budget is, and they market you cumulatively over time to good effect. Simplifying processes can help.

3. If not near the priority list, say “no” clearly and early to sponsorship teams on the organiser’s side – it’ll save you and them time. Remember that in the case of your being a lead or main sponsor of a conference, dropping out may mean the conference will be dropped, fine if that’s what you want, but doing so very early on helps everyone involved.

4. Send the event organiser your logos, bios, synopses, materials, press releases early – there’s more chance they will get used, and in a better position and size, and be seen by more people.

5. Take up your included delegates – if not, why not invite potential customers or partners? Send names early. Most organisers will enable you to swap out those who have had to reschedule themselves elsewhere. If it is hard to contact included delegates yourselves, why not ask the organisers to do so on your behalf? They have incentives to making that work well.

6. Take up that stand! If you are offered a stand position, this can be a great way of improving credibility, leading people from a speaking slot back to talk with your colleague at the stand, and indeed to enable that person to have a series of good business leading conversation. Agusta Helicopters recently took over half a billion dollars worth of orders at a 2012 show! Imagine the cost of not having had a presence that day! In many cases having a stand is not much more expensive than paying the delegate fee.

7. Make sure the organisers are mentioning you on e-shots and any business social network pages for the event – this gives viral reach, especially if you are launching a product or have interesting news.

8. Measure the event: choose your measures – what would make the conference attractive? Write these down and see what happened. Some of this will be qualitative, but you can still judge that too! And be realistic: a financial option to buy something often costs around 10% of the asset itself. So if you are paying £5,000 and there is a 10% chance you will generate £50,000 or more worth of business, then this is worth it. Often, the stakes are much higher yet the sponsorship level tends to flatten off, so it can be a great bet. As with all probabilistic things, doing it more than once will tend to even out and confirm the value; one-offs sometimes do not work out.

9. Influence! Actually tell the organisers what you want in the programme and what kinds of people you want to see there. They can actually target if you tell them early enough. This can also improve the coherence of the programme, and increase your influence. You are missing out if you’ve paid for a high level sponsorship that includes this and you don’t take it up, and on the other hand, you may have gone for lower level sponsorship and still be able to influence the programme and delegate list.

10. Iterate: sometimes you won’t get business directly out of the first event. You may want to invest in a series of events in order to measure value properly. One long running experienced marketing sponsor once said: “If I’m still talking to 2-3 potential customers I met at the conference 6 months later, then it was worthehile”. This is more realistic for most businesses than “I expect to make a return of 100 times the sponsorship fee within 6 months”. Although, for some, that is possible – it depends what your business is!

Upcoming conferences:

#SGCP 14 June 2012 4th Smart Grids & Cleanpower 2012 Conference Cambridge

#HVM2012 14-15 November 2012 10th Anniversary High Value Manufacturing Conference 2012 Cambridge